Por qué crear un Embudo de Ventas

Pero cuando se diseña un sitio web ideado para vender, el proceso de control sobre las visitas se vuelve más fácil y la empresa tiene en sus manos información certera sobre sus potenciales clientes, y a su vez se muestra un proceso de conversión más sencillo tanto para los usuarios como para el negocio. De modo que la primera razón para apostar por un embudo de ventas es que este simplifica el proceso de venta del negocio y ayuda a captar clientes ideales.

¿Qué es un embudo de ventas?

También conocido como embudo de conversión o Buyer’s Journey en Inbound Marketing, se refiere a todo el proceso por el cual el usuario pasa hasta convertirse en cliente. El embudo de ventas se tiene en cuenta desde que el usuario empieza a buscar en Google sus dudas, productos o servicios, entra al sitio web y navega por las distintas páginas hasta que, finalmente, termina adquiriendo lo que está buscando.

Puede pasar que el sitio web registre muchas visitas, pero no todos se convertirán en clientes al final de su visita. Incluso, puede pasar que ninguno termine una compra si no se diseña un sitio web con un embudo de ventas perfecto. Por tal motivo, es importante crear un embudo de ventas que convierta, listo para hacer de un sitio web una máquina de ventas.

Razones para crear un embudo de ventas

El consumidor actual es impredecible, sus hábitos de compra suelen cambiar de acuerdo a las tendencias que sugiere el mercado, pero cuando se goza de un embudo de ventas que ayude a captar la mayor cantidad de clientes ideales, el proceso de ventas se simplifica. Hay distintas razones para confiar en el poder de un embudo de conversión pero por ahora, se nombran estas 4:

Proceso de ventas eficiente

En un sitio web compran los que realmente están interesado en resolver sus necesidades con la adquisición de las soluciones que ofrece el negocio online. Cuando se crea un sitio web con un embudo de ventas optimizado, se tiene la oportunidad de filtrar las visitas y ofrecer un proceso de compra pensado en aquellos que desean irse con el producto.

Pero además, el embudo de ventas es eficiente porque a medida que el usuario va pasando por el proceso deja ver ciertos rasgos que revelan su comportamiento al momento de comprar como preferencias, gustos, etc. Esto permite que el negocio afine detalles de diseño para ofrecer en la próxima compra una mejor experiencia al consumidor.

Continua >>

Fuente: http://emprenderioja.es/blog

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