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Cuando emprendemos una aventura, todos los pasos son difíciles. Sin embargo, creo que coincidirás conmigo en que el primero es, casi siempre, el más difícil de todos. A mí, al menos, se me complica mucho porque es el más incierto: no sabes qué va a pasar si continúas y, por supuesto, no quieres dar marcha atrás y volver al punto de partida con la sensación del fracaso.

Cuando das el segundo paso, el tercero, el quinto, el décimo, esa inseguridad va desapareciendo, te das cuenta de que puedes hacerlo, te olvidas de aplicar la reversa. El primero, sin embargo, es el más difícil. Entre otras razones, porque además de esa incertidumbre por lo que viene está el miedo a saber si es el momento adecuado para arrancar o mejor lo dejamos para más tarde, para después.

Mercadeo Global - Álvaro Mendoza

Dar el primer paso siempre será lo más difícil. La sensación de incertidumbre es terrible.

Cuando no estás conforme con la vida que llevas, especialmente con el trabajo que tienes, dar el primer paso es muy muy difícil. A mí, por lo menos, me costó mucho darlo. Mucho esfuerzo y también mucho tiempo para reunir las fuerzas necesarias. Tomar la decisión de convertirse en un emprendedor es algo que, en pleno siglo XXI, no es del todo bien visto. Inclusive, es mal visto.

Sí, en algunos círculos, en algunos países, ser emprendedor es algo parecido a cuando por allá en los años 70 y 80 uno les decía a los padres que quería ser artista, o cantante, o comunicador social. Le decían que era un vago, que no servía para nada, que solo quería andar de farra. Y le daban una orden perentoria: “¡Búsquese un trabajo serio y póngase a producir!”.

Ha cambiado esa percepción, no se puede dudarlo, pero todavía son muchos los que creen que ser emprendedor no es un trabajo serio. ¡Y vaya cuán equivocados están! Después de tanto tiempo dedicado a esta actividad, creo que sé cuál es la razón: detrás de esa prevención lo único que esas personas esconden en su miedo a dejar lo tradicional y lanzarse a buscar sus sueños.

El problema es que nunca es posible saber si el momento es el adecuado. Y, a mi modo de ver, ese es un gran encanto de la vida. ¿Te imaginas lo aburrido que sería vivir si se ajustara a un libreto racional? Esas sorpresas que nos da la vida, esas dificultades que surgen en el camino, esa satisfacción después de superar los obstáculos, son el condimento que le da sabor a la existencia.

Mercadeo Global - Álvaro Mendoza

Es imposible saber cuál es el momento adecuad para emprender. Ese es parte del encanto.

De hecho, puede decirte algo con plena seguridad: nunca, pero nunca, podrás saber si es el momento adecuado. Para bien o para mal, nunca lo sabrás. Es por eso que para ser emprendedor se requiere una dosis de valentía, es por eso que ser emprendedor implica salir de esa zona de confort que te mantiene estancado, es por eso que volverse emprendedor es tan apasionante

Continua >>

Fuente: https://mercadeoglobal.com

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