18 razones valiosas para emprender

Si eres un emprendedor, entonces has escuchado un millón de razones por las que no iniciar tu negocio: es demasiado riesgoso, podrías endeudarte, no dormirás, te quedarás sin vida social, etcétera. Pero a pesar de todas estas incertidumbres, las personas siguen sintiéndose atraídas al mundo empresarial.

A continuación compartimos algunos de los motivos por los que comenzar tu startup:

1. Tiempo libre. Al principio trabajarás más que nunca por menos dinero. Pero si lo haces bien aprenderás a dominar tu horario y pronto podrás disfrutar de la libertad de ser emprendedor.

2. Una historia para contar. Cuando le digo a alguien que dirijo mi negocio, siempre quiere saber qué hago y cómo lo hago. Puedo contar la historia y la mejor parte es que yo decido los capítulos.

3. Orgullo. Cuando construyes algo exitoso, tienes un gran sentimiento. Tuviste una visión, pudiste ejecutarla y recibes los beneficios de decir “yo lo hice”.

4. Tu posteridad. Si eres dueño de un negocio puedes pasarlo a la siguiente generación.

5. Seguridad laboral. ¿Alguna vez te han despedido? Si es así lo entiendes. Siendo emprendedor, tu seguridad radica en el hecho de que tú eres tu jefe.

6. Networking. Los emprendedores somos criaturas de comunidad. Nos encanta conocernos, compartir historias y aprender de las experiencias de los demás.

Continua>>

Fuente: https://www.entrepreneur.com

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Publicado en Sin categoría | Deja un comentario

Si compro o vendo algo de segunda mano ¿Qué impuestos tengo que pagar?

Las ventas de bienes de segunda mano realizadas por particulares en plataformas online están sujetas al Impuesto sobre Transmisiones Patrimoniales (ITP) en su modalidad de Transmisiones Patrimoniales Onerosas (TPO) y deberán tributar al 4%. Así lo establece una consulta vinculante de la Dirección General de Tributos de 22 de agosto de 2017 (V2170-17).

Esta doctrina es de directa aplicación para quienes vendan bienes de segunda mano en plataformas como eBay, Wallapop, Chicfy, E-bay Vibbo, Milanuncios o Amazon, entre otras.

Con esta consulta Hacienda responde a un contribuyente que quería saber si la venta en estas plataformas online estaba sujeta a IVA o a algún impuesto.

¿Qué impuesto grava dichas operaciones?

La tributación de estas operaciones dependerá de si se trata de operaciones pertenecientes al tráfico empresarial o si, por el contrario, se realizan entre particulares.

Si se venden objetos usados en el desarrollo de la actividad empresarial, quedarán sujetas al IVA. Por ejemplo, una maquinaria de nuestro negocio que ya no usamos y decidimos vender. Para las empresas y autónomos que venden objetos usados como una de sus líneas de negocio, existe un régimen especial de IVA para bienes usados (concesionarios, tiendas de muebles y artículos de segunda mano…).

Continua>>

Fuente: http://www.afiris.es

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Publicado en Sin categoría | Deja un comentario

Gastos deducibles para empresas

tienes una sociedad limitada, todos los años tienes una cita con Hacienda y el Impuesto de Sociedades.

Es fundamental su correcto cálculo, así como la aplicación de todas las deducciones a las que se tiene derecho, ya que la tributación final del beneficio una vez aplicados los ajustes y beneficios posibles, es del 25% en general. Si tu empresa es de nueva creación y cumples los requisitos, podrás aplicar un tipo de gravamen reducido, el 15% en el primer ejercicio de beneficio y el siguiente.

En un negocio si algo se tiene de sobra son gastos: compras, servicios, sueldos y salarios y seguridad social, alquileres, reparaciones, seguros, desplazamientos y transportes, publicidad, gastos financieros, suministros, gastos de representación comercial… y un largo etcétera.

No basta con tener gastos, para poder descontarlos hay que atender a la normativa. En este post repasamos los requisitos de los gastos para que sean deducibles en Impuesto de Sociedades, y por tanto optimizar este impuesto todo lo posible.

Para que un gasto sea deducible debe responder a un hecho económico real, es decir, la anotación contable debe corresponder con una operación efectivamente realizada y no simulada. Además,  los gastos deben de cumplir los siguientes requisitos:

  • Contabilización: se deben imputar contablemente en la cuenta de pérdidas y ganancias o en una cuenta de reservas, salvo en el caso de los elementos que puedan amortizarse libremente y demás supuestos en los que la normativa expresamente indique que no es necesaria su imputación contable.
  • Justificación:se deben justificar mediante la factura que cumpla en ambos supuestos los requisitos que establece el Reglamento de facturación.

Continua>>

Fuente: http://www.afiris.es

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Publicado en Sin categoría | Deja un comentario

Por qué crear un Embudo de Ventas

Pero cuando se diseña un sitio web ideado para vender, el proceso de control sobre las visitas se vuelve más fácil y la empresa tiene en sus manos información certera sobre sus potenciales clientes, y a su vez se muestra un proceso de conversión más sencillo tanto para los usuarios como para el negocio. De modo que la primera razón para apostar por un embudo de ventas es que este simplifica el proceso de venta del negocio y ayuda a captar clientes ideales.

¿Qué es un embudo de ventas?

También conocido como embudo de conversión o Buyer’s Journey en Inbound Marketing, se refiere a todo el proceso por el cual el usuario pasa hasta convertirse en cliente. El embudo de ventas se tiene en cuenta desde que el usuario empieza a buscar en Google sus dudas, productos o servicios, entra al sitio web y navega por las distintas páginas hasta que, finalmente, termina adquiriendo lo que está buscando.

Puede pasar que el sitio web registre muchas visitas, pero no todos se convertirán en clientes al final de su visita. Incluso, puede pasar que ninguno termine una compra si no se diseña un sitio web con un embudo de ventas perfecto. Por tal motivo, es importante crear un embudo de ventas que convierta, listo para hacer de un sitio web una máquina de ventas.

Razones para crear un embudo de ventas

El consumidor actual es impredecible, sus hábitos de compra suelen cambiar de acuerdo a las tendencias que sugiere el mercado, pero cuando se goza de un embudo de ventas que ayude a captar la mayor cantidad de clientes ideales, el proceso de ventas se simplifica. Hay distintas razones para confiar en el poder de un embudo de conversión pero por ahora, se nombran estas 4:

Proceso de ventas eficiente

En un sitio web compran los que realmente están interesado en resolver sus necesidades con la adquisición de las soluciones que ofrece el negocio online. Cuando se crea un sitio web con un embudo de ventas optimizado, se tiene la oportunidad de filtrar las visitas y ofrecer un proceso de compra pensado en aquellos que desean irse con el producto.

Pero además, el embudo de ventas es eficiente porque a medida que el usuario va pasando por el proceso deja ver ciertos rasgos que revelan su comportamiento al momento de comprar como preferencias, gustos, etc. Esto permite que el negocio afine detalles de diseño para ofrecer en la próxima compra una mejor experiencia al consumidor.

Continua >>

Fuente: http://emprenderioja.es/blog

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Publicado en Sin categoría | Deja un comentario

Ser emprendedor social en España: del vacío legal a la esperanza

Hacen falta ejemplos de que otra economía es posible, es real y lleva años conviviendo con nosotros. El emprendimiento social es una forma de hacer empresa más empática y consciente. Además de las ganancias económicas que reporta, tiene prácticas sociales o medioambientales que nos benefician a todos. Seguramente ya has oído hablar de ellas porque aunque hace años se trataban sólo de casos aislados, en los los últimos años ha crecido exponencialmente su número y las cifras económicas que manejan. También ha crecido la atención que prestan las distintas autoridades públicas a la economía social. Su posición dentro del Modelo Social Europeo va ganando reconocimiento cada año a pesar de que su figura aún no está reconocida en España. ¿Alguien entiende por qué?

No se trata de ilusos con la utópica idea de combinar una estructura empresarial con una actividad que beneficie al bien común. Su potencial se subestima a menudo pero la realidad estadística muestra que generan puestos de trabajo estables y una mayor resiliencia ante a la crisis que las que se ubican dentro de la economía general. Además de ello, dinamizan el resto de sectores ya que suelen ser iniciativas innovadoras que impulsan la inclusión social, las prácticas sostenibles y contribuyen a alcanzar los objetivos de la Estrategia Europa 2020.

De utopía a realidad: cifras de su impacto en Europa

La principal conclusión que puede extraerse de los últimos estudios realizados es que la economía social en Europa cada vez es más importante en términos humanos y económicos. Proporciona empleo remunerado a más de 14,5 millones de europeos, cerca del 6,5 % de la población ocupada de la Unión Europea y cerca del 7,4 % de la de los antiguos 15 Estados miembros. Y las cifras de empleabilidad son aun más reveladoras ya que en países como Suecia, Bélgica, Italia, Francia y los Países Bajos representa entre el 9 % y el 11,5 % de la población ocupada. Todas estas cifras subrayan el hecho de que se trata de una realidad que no deberíamos ignorar como sociedad ni como consumidores.

Si bien es verdad que la empresa social tiene un mayor recorrido en países como Estados Unidos o Chile, la empresa social no ha dejado de dar pasos también en Europa. Entre las modificaciones en las leyes existentes destacaríamos:

– La Ley de 2003 de Finlandia, Ley de 2004 de Lituania, Ley 118/2005 de Italia y Ley de 2011 de Eslovenia para empresas sociales

– La Ley de 2006 de Polonia y de Portugal para las cooperativas sociales.

– El Decreto 460/1997 de Italia las organizaciones no lucrativas de utilidad social

– Creación de la figura legal de la Community Interest Company (CIC), es decir, empresa de interés comunitario creada en Reino Unido.

Continua >>

Fuente: http://blog.lacolmenaquedicesi.es

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Guía para emprender online

Hoy en día, emprender digitalmente está al alcance de todos. Desde brandinàmic animamos a todos los emprendedores con ganas de iniciar un proyecto que lo hagan, las nuevas herramientas digitales nos permiten crear negocios con inversiones muy reducidas y con un riesgo menor.

Este proceso es increíblemente motivador y tiene un camino precioso que irás descubriendo, pero tampoco vamos a engañarnos, habrán algunas dificultades que superar.

Para que nuestro proyecto tenga éxito, vamos a tener que tener muchas variables en cuenta y trabajar en cada una de ellas.

En este post nos gustaría resumir algunos pasos que creemos que no pueden faltar en cualquier proceso de emprendimiento digital.

Por supuesto, esto no es ninguna guía oficial y estricta, está basada en nuestra experiencia personal y profesional para aportar nuestro granito de arena a todos aquellos que queráis emprender.

Guía para emprender online.

#1 Emprende en algo que te guste.

#2 Reflexiona sobre tu idea de negocio y valídala.

#3 Haz un análisis DAFO.

#4 Piensa como vas a diferenciarte de tus competidores.

#5 Identifica a tu público objetivo.

#6 Investiga a tu competencia.

#7 Crea un producto/servicio mínimo viable.

#8 Infórmate de la legalidad de tu negocio y de los tramites que debes realizar.

#9 Establece un plan de negocio a corto, medio y largo plazo.

#10 Crea una estrategia de marketing online.

#11 Préstale atención al diseño de tu marca.

#12 Planifica cuanta inversión vas a necesitar y como lo vas a conseguir.

#13 Prepara el lanzamiento y ejecuta.

#14 Analiza, revisa y comprueba si se están cumpliendo los objetivos de tu plan de negocio.

#15 Reinvierte.

Fuente: http://brandinamic.com

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Publicado en Sin categoría | Deja un comentario

Límites a la aplicación de módulos 2018

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art
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